The posters for the "No Measurement" project as part of documenta fifteen are designed in reference to the color scheme of ice cream posters. The bright, complementary colors are reminiscent of youth, consumption, and carefreeness. This flashy aesthetic serves as a starting point for collective members and project partners with diverse backgrounds.
The posters subversively hijack the trashy color schemes of advertising and leave conflicts between optimism, art criticism, youngwashing, individuality, and pop culture in complementary contrasts.
